Ethics, Organisations and Society Research Cluster #2 - How to create resilience in small firms in times of crisis?
In current turbulent business environments, small companies are often struggling to innovate but also to remain competitive. This poses a significant challenge, as turbulence is emerging as ‘the new normal’. Different crises also highlighted the pressing need for companies to manage, market, and develop corporate brands, even if most SMEs cannot afford to develop detailed branding strategies or employ brand managers. Therefore, in this webinar, we will explore different ways of how small companies can recover from the consequences of crises by using research-based tools to strengthen their branding and networking capabilities, thereby improving their competitive prospects.
Introduction of Webinar by Professor Emmanuel Adegbite
Introduction of the speaker, Dr Nikolina Koporcic
Presentation by Dr Nikolina Koporcic
End of webinar
|Dr Nikolina Koporcic |
Principal Researcher at Laurea University of Applied Sciences (Finland)
Academy Research Fellow at the Academy of Finland
Dr Nikolina Koporcic is a Principal Researcher at Laurea University of Applied Sciences (Finland) and an Academy Research Fellow at the Academy of Finland. Nikolina also holds the title of a Docent (Adjunct Professor) at the University of Turku (Finland) and acts as an Associate Editor of Business Ethics, the Environment & Responsibility Journal. Her research focuses on international marketing, entrepreneurship, the role of individuals in corporate branding, and the co-creation of value in business-to-business relationships and networks. In particular, she is studying the importance of Interactive Network Branding for SMEs in business markets.
|Professor Emmanuel Adegbite |
Professor of Governance and Management
James Cook University, Singapore
Emmanuel Adegbite is a visiting Professor of Governance and Management. His widely cited research on corporate governance, corporate social responsibility and corporate finance, has been published in world-leading academic and professional outlets. His research has received prestigious awards, and in collaboration with others, has secured close to £500,000 in funding. Emmanuel works closely with businesses, NGOs and governments in promoting corporate accountability, especially in emerging and developing economies.
Photos and recording will be taken during the event for news and various publicity purposes