Course Preview Webinar: Master of Business Administration
As businesses evolve and industries change, it has become important to upgrade your skills and knowledge to excel in any organisation. With the MBA at JCUS, participants can choose from a broad range of specialisations within the course — Analytics and Business Solutions, Creative Marketing, Entrepreneurship, Finance, Global Talent Management, and MICE, Tourism and Hospitality — which enables them to learn essential analytical skills in business and apply them to their area of expertise.
|Dr. K. Thirumaran |
Academic Head, Business
Thiru is in a team of talented scholars and lecturers specializing in Business, Tourism, Environmental Science, IT and Aquaculture and Urban Planning and Design. The mission of the university academic group is to make a difference in the lives of people through graduates where our reputation rests not only on the quality of programs but also in the delivery of meaningful impact to the community in the tropics.
Thiru’s teaching specialization is in tourism. Both his undergraduate and postgraduate students can expect very engaging and active learning sessions. Most classes involve excursion options, group seminar style discussion and learning in a Socratic style lectures.
He has been successful mentoring students and continues to nurture alumnus in their current career and private enterprises. One such student has established an ecotourism attraction in Kerala while another has worked in several hotel management positions in Vietnam and currently works as an advisor for a consulate. Many more similar alumnus’ career narratives reflect the close interaction between Thiru and his students.
His research interest is varied but is developing specializations in cultural and luxury tourism. Thiru coined the term ‘affinity tourism.’ Affinity tourism refers to the propensity of guests to partake in the ‘familiar’ and ‘similar’ cultural experiences while at a destination. See, Thirumaran, K. (2009). “Renewing bonds in an age of Asian travel: Indian tourists in Bali,” in Tim Winter, Peggy Teo and T.C. Chang, eds. Asia on Tour, p.127-137. New York: Routledge. He volunteers his time as an editorial board member in several different academic journals and attends numerous MICE events with his students to acquaint them with the industry.
Photos and recording will be taken during the event for news and various publicity purposes