The Singapore campus of James Cook University contributed to a summer school on effectual hybrid entrepreneurship in emerging countries
(Dr Emiel Eijdenberg with researchers from EM Strasbourg Business School and the University of Düsseldorf, and students and faculty from the University of Technology, Tourism and Business (UTB) in Rwanda and the University of Nairobi (UoN) in Kenya)
In February and March 2020, Dr Emiel Eijdenberg – Senior Lecturer in Business at James Cook University in Singapore – in collaboration with researchers from EM Strasbourg Business School in France, and the University of Düsseldorf in Germany, coordinated a capacity building project in Rwanda and Kenya.
The aim of the project was to actively work on and build theoretical capacity of effectual hybrid entrepreneurship in Africa’s emerging countries; build multidisciplinary, theoretical and practical research capacity; and realise an intercultural exchange of students and faculty.
In fact, hybrid entrepreneurship was the key focus of the project. Drawing upon his knowledge of entrepreneurship in emerging countries, Dr Eijdenberg was able to share his expertise while fuelling his research interest.
Dr Eijdenberg explained, “Hybrid entrepreneurship – or more widely known as social entrepreneurship – does not only occur in Western countries, but all over the world. Hybrid enterprises are the entrepreneurs’ vehicles to reach out to their customers by addressing multiple stakeholders’ needs.”
He added, “In these enterprises, entrepreneurs make decisions more often than not on ‘effectuation logic’: taking a set of means as given, and focus on selecting between possible financial, ecological and/or social effects that can be created with that set of means. Especially in tropical emerging countries – many of them in Africa, this type of entrepreneurial decision-making within hybrid enterprises is a crucial way to build large scale capacity.”
(Dr Emiel Eijdenberg sharing with the room)
The project was held at the University of Technology, Tourism and Business (UTB) in Rwanda and the University of Nairobi (UoN) in Kenya, respectively. The University of Burundi (UoB) joined the project at both locations.
The target group was a multidisciplinary group of junior and senior faculty and MSc students from UTB, UoN and UoB, as well as faculty from the EM Strasbourg Business School, James Cook University, University of Düsseldorf and University of Hamburg.
Dr Eijdenberg said, “The project was truly a global operation. More than 30 people of different nationalities, coming from different countries and continents around the world, were involved. We teamed up with three partner-universities in Africa.”
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