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Research

Doctoral Research

Under the supervision of Sustainability Research Cluster faculty members, we provide an excellent research atmosphere for our doctoral students to engage with current and leading thoughts in their areas of research.

  1. A Comparative Study of the Circular Economy in Asian Setting: The Experiences of Singapore, Shanghai and Seoul
  2. Millennial Employees, a key Cornerstone to Corporate Social Responsibility (CSR) in small and medium Enterprises (SMEs): Evolving a Unique Social Responsibility Identity! A Regional Comparison of four Countries: Singapore, Vietnam, Indonesia and Thailand
  3. Consumer Evaluations of Corporate Social Responsibility (CSE) as a Vehicle for Sustainable Marketing
  4. Touristification and the role of Museums in Brunei and Singapore
  5. Human Resource Training and Front-Line Service Quality through gamification in the hospitality industry

Research Projects

Several research projects are currently proposed or being executed as a collaborative research project by Sustainability Research Cluster faculty members and doctoral students, these include:

  1. Towards a Country Based Market Typology in sustainable luxury brands by Dr Thirumaran
  2. Consumer Stress and Engagement in Sharing Economy by Dr Ai Ni Teoh
  3. Systematic Review of Digital Influencer Marketing by Mr Yi Xia
  4. Sustainable Brand Identity by Mr Rayan Daniyal
  5. Digitalization of social collective memory by Mr Joel Yap
  6. Digital risk and cyber security in shipping by Dr Eric Tham