Experiential & Student-Centred Learning & Teaching

The JCU Singapore Business School offers a distinctive and relevant course portfolio, that develops career-ready graduates with the competencies, skills and techniques of data-driven decision making to meet business needs and demands.

The curriculum is designed to instil critical thinking and widen student participation through experiential learning (such as field trips, consultancy work and industry engagement), a multi-disciplinary approach to learning (such as research projects that utilise knowledge from across subjects), and interactive, flexible approaches to learning, teaching, and assessment (such as blended learning and use of authentic assessments). The formal curriculum offers capstone subjects like Multidisciplinary Project and Applied Research Project, where students investigate and develop solutions for a project sourced from the industry, and present their research findings to engage with the university community and industry.


A trip to Pulau Ubin to assess nature-based tourism practices in Tourism & the Environment class. This subject TO5002, taught by Dr Zilmiyah Kamble, examines the positive and negative impacts of tourism on the physical, economic, and socio-cultural environment.


Lessons from a start-up founder: A gripping story from an entrepreneur Listen to our Podcast


Learning the ropes of managing a coffee plantation in project-management class, BX2077. Led by Dr Tang Chun Meng, this subject deals with the basic nature of managing projects, including its advantages and disadvantages; the challenges of selecting, initiating, operating, and controlling projects; as well as the nature of managers' interactions with stakeholders and the ethical issues faced by project managers.

The informal approach to deep learning is complemented by student-led clubs and societies such as the Wall Street Club, Marketing Club and the Banking and Finance Club. Students are also introduced early into higher education research where high-performing MBA students undertake real research projects led by faculty staff. Such forms of active learning bridge the gap between higher education, business and science/technology, offering a holistic approach to learning about business operations and management.

The Banking and Finance Club guides members to acquire the Bloomberg Market Concept (BMC) certificate, through the JCU Singapore Bloomberg Financial Lab. The club creates a platform where students are able to acquire additional knowledge and experiential know-how on current financial developments through professional courses, field trips to the Bloomberg office, seminars, and workshops on various banking and finance topics that are of current interest in the economy.


Venture capital and entrepreneurship class field trip to Tiger Brewery in Singapore. Check this out: Cheers! 🍻 As part of the Venture Capital & Entrepreneurship subject, #JCUSingapore postgraduate students went on the Tiger Brewery Tour. Along with Dr... | By James Cook University Singapore | Facebook

This subject LB5133 seeks to familiarise students with the diversity of capital forms and seed funding available to entrepreneurs. Students also learn to analyse the long-term and short-term risks of engaging with venture capital, as well as the management of ambiguity. Additionally, they gain insights into network relationships with highly salient and expanding forms of funding through case study analysis of venture 'incubators,' 'angel funds,' etc.

CEO Lounge


The Wall Street Club staged the CEO Lounge event to enable students to showcase their debating skills and engage in intellectual discourse on important topics like sustainability and carbon emissions with industry experts who formed the panel of judges.

Our learning and teaching extend beyond the students of JCU, Singapore. The JCU Singapore Business School hosted a series of workshops as part of a micro-internship program for visiting students from Western Sydney University, Australia. These workshops revolved around marketing strategy, product innovation, branding, and consumer behaviour, and were led by Associate Professor Thiru, Dr Caroline Wong, Dr Kim-Lim Tan, Dr Zilmiyah Kamble, Associate Professor Adrian Kuah, Dr Lance Dubos, and Dr Adrian Bradshaw. The student teams worked with Singaporean companies (namely Singapore Human Resource Institute, Ants Innovate Pte Ltd, and Oddle Eats) on a case study project which culminated in a presentation. This form of experiential learning and engagement enabled us to create an impact in teaching and learning beyond our business school to students at other universities. The international students were able to learn from the local markets and cultures in applying some of these global business concepts and strategies. In doing so, we were able to extend our JCU mission through education that makes a difference locally, and globally.

Micro-internship program


The students from Western Sydney University engaged with our faculty at the various workshops over the 3-day micro-internship program.

Student learning is facilitated by teaching that is inspiring, motivating, and research informed. Teaching develops and draws on a repertoire of skills and strategies to respond to students’ needs, as well as changing contexts and settings. This feedback from a former student sums it up:

“Dr Tang Chun Meng was passionate about project management, and he constantly engaged us with relevant and interesting class materials. He was also approachable and always displayed a caring attitude towards his students. The education I received at JCU has helped me tremendously in my personal growth and equipped me with professional skills and knowledge in relevant fields. JCU has given me the skillsets I need to launch the career of my choice.
- Daniel Yeo,
Product owner at VISEO Asia Pacific Japan (APJ).

01-Lunch with our guest speaker-s

Industry engagement over lunch between Business School faculty with Ms Clelia Melaye, Head of Research, Amazon Prime Video Southeast Asia, who also engaged with our students in BU3102 Multidisciplinary Research Project and LB5235 Applied Research Project regarding the 3Ps of effective communication namely: Prey, Peer-to-Peer, and Predator approaches.

02-Academic Integrity Panel-s

Our students led the discussion panel on academic integrity and artificial intelligence on Academic Integrity Awareness Day. Amongst them were (from L to R): Marisol Ovalle Munoz, Aakriti Sehgal and Pan Ingyin. View photos here.


Part of our very diverse and dedicated academic faculty who teach in the undergraduate as well as the post-graduate business programs. Standing at the back row: Dr Emiel Eijdenberg and Professor Peter Hofman. Front row (from L to R): Ms Janice Lim (Academic Planning staff), Associate Professor Zhang Hui Ping, Dr Thanh Nguyen, Dr Zilmiyah Kamble, Professor Emmanuel Adegbite, Dr Caroline Wong, Associate Professor Adrian Kuah, Associate Professor Thirumaran, and Dr Harun Harun.


Hybrid Convergence Conference

In its 27th semester, the conference took place in a hybrid format, giving a chance to those overseas and on the Singapore campus to solve industry issues through research work. BU3102/CP3102 and LB5235 students celebrated their research findings with the university community and industry. The Convergence Conference is the key assignment in which all students‘ work across the 10-week trimester comes together and is showcased to academics, peers, and practitioners, in exercises that will prepare them for the job market.

Professionals from different industries were invited to judge student presentations in parallel sessions as well as to share their practice knowledge. The top 3 prizes were awarded to teams and individuals. Plenty of opportunities were offered to students to network with industry professionals.

Excellently managed by the 27th Event Organising Committee.

Acknowledgement: Dr Malobi Mukherjee, Dr Emiel Eijdenberg, Mr Rayan Daniyal & Ms Pamela Wildheart, Ms Sylvia Hercahyani, Mr Mark Barnabas, Mr David Han, Mr Mohammad Nur Mohideen, Mr Sunny Tan & Mr Nasir Eusoff


Class Silvercare - Shine on Silver Life/Care!

Tutorial A Students for BX2094 Conference and Events Management worked on a project dedicated to iconic achievers of Singapore who are now in the Silver Age.

Getting Silver does not mean a more sedated lifestyle. Iconic stars like Zoo Man & Conservationist Bernard Harrison; show director & restaurateur Baba Rich; Singapore’s pride of Malay Heritage and Cuisine Dame Aziza Ali; Asia Medicine Woman Ajuntha Anwari; TV Master Chef Ahmet Akipinar; MICE expert & Poet, Peranakan specialist Eunice Chua; Recording Artiste and Reiki Healer Sherrie Aljunied; and Ace Star Musician Stephen Francis of Heritage Corner. While not all attended, a well-produced documentary was shown in the evening with a cooking demo from Chef Ahmet, along with a poetry reading with entertainment from Eunice Chua. The Tutorial A students headed by Nirel Roshan (who also hosted the event) did such an excellent live event project complete with 5-star evening menu for the guests. Event advisor and lecturer Pamela Wildheart also attended the event.

Acknowledgement: Ms Pamela Wildheart, Participating Students, and Invited Guests, Poroseal for the star plaques, Singapore icons Glen Ico for production guidance.


Class Guest Speaker

Mr Abdul Aziz Yusof passionately shared with BX3152 (Managing a Global Workforce) students his 30 years’ of industry experience in steering the growth of a humble family business into an integrated facilities services company with a global footprint. The students found his talk very engaging and took the opportunity to ask him many questions relating to how his company managed a global workforce and adopted technology to transform the cleaning, landscaping, and pest control management services. We thank Mr Aziz for taking time off from his busy schedule to speak to our students.

Acknowledgement: Ms Parvinderjeet Kaur; Mr Abdul Aziz Yusof, Former CEO, Atalian Global Services Singapore