Virtual YouTubers are a new breed of social influencers that have drawn a deal of interest in recent years by utilizing platforms that eliminate geographical distance and avatars that eliminate physical appearance through the use of a digital avatar created by motion tracking sensors. From a commercial perspective, VTubers are a billion-dollar industry, with VTubers performing the functions of any social media influencer. As this trend continues to grow, it is important to understand what contributes to its growth, the key players within the industry and the mechanism behind how these Virtual YouTubers build relationships with their audience.

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Agenda:

Introduction and Presentation by Dr Yee Heng Tan
Q&A session
End of event

Host & Moderator

Dr Yee Heng Tan Senior Lecturer, Business James Cook University Dr Yee Heng Tan is a Senior Lecturer in JCU Singapore. His research interests are on digital innovation, new media, user-generated content, platforms, reputation spillovers and consumer-computer interactions.

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