Forging stronger relationships in Indonesia
DVC and Director, Marketing of James Cook University, Singapore meet partners in Indonesia.
Indonesia, home to approximately 270 million people, is the fourth most populous country in the world1. It is a fast-developing nation that boasts a diverse, complex, and multicultural community not unlike Singapore. What’s more, James Cook University has a strong and successful alumni network in Indonesia. These are just some of the qualities that make Indonesia an important market to James Cook University.
As such, Professor Chris Rudd OBE, Deputy Vice Chancellor (DVC) and Head of Campus, Singapore for James Cook University and Mr Andrew Chew, Director of Marketing at the Singapore campus of James Cook University met with key partners at Pullman Jakarta Central Park on 23 July.
(Twelfth from left: Professor Chris Rudd OBE, Deputy Vice Chancellor and Head of Campus, Singapore for James Cook University; next to Mr Andrew Chew, Director of Marketing at James Cook University, Singapore)
This visit marks the first meeting with our Indonesian partners since Professor Rudd joined as DVC in February 2019. The meeting served to introduce Professor Rudd along with his vision for the Singapore campus.
Professor Chris Rudd OBE commented, “I am very excited to be meeting with our local partners to learn more about the opportunities for higher education in Indonesia’s fast moving economy. JCU’s commitment to the people and places of the tropics means that we have a powerful mandate to understand how we can reach out more effectively to bring the benefits of a world class education to students and their families.”
Furthermore, updates were shared as well as discussion and exploration of future plans. Chief among these updates was the award of EduTrust Star for the second time in April. Additionally, we also shared our research efforts, including the launch of the new Aquaculture Research and Teaching Facility in July on the back of the launch of the Tropical Futures Institute (TFI) and Centre for International Trade and Business in Asia (CITBA) towards the end of last year .
Mr Andrew Chew said, “We are looking to increase James Cook University’s presence in Indonesia, and to expand marketing activities beyond education fairs, campus visits and outdoor advertising. These efforts include collaborating with local Indonesian institutions, and increasing branding endeavours through channels such as social media and to cities that have not yet been exposed to James Cook University.”
Ultimately, this meeting in Indonesia underscores James Cook University’s commitment to forge deep ties with partners around the world.
Media: Pinky Sibal [email protected]