JCU Events
JCU Success Workshop (Myths and Challenges in Digital Marketing)
Overview
Digital Marketing is hardly new. However the pandemic has accelerated its adoption dramatically for most businesses who leverage it for their business goals. There is a vast ocean of information on Digital Marketing available but do they hold true? The web algorithms, digital disruptions, privacy challenges, and even a misunderstanding of skill sets needed all present unique challenges to a digital marketer. Come join us to explore the myths and challenges for aspiring digital marketers come 2022.
Speaker Profile
 | Mr Hendry Goh Director of Strategy of NEO360 Digital Hendry Goh is the Director of Strategy of NEO360 Digital, a performance-oriented digital agency based in Singapore. He has been working passionately with multiple businesses to create their very own data-driven digital marketing blueprint for more than 10 years. His broad professional experience in different industries, coupled with first hand deep expertise in executing major advertising technologies and media platforms, enabled him to adopt a creative and versatile mindset towards integrated marketing campaigns that deliver consistent results. Hendry's concurrent passion in advocating lifelong learning continues with Hackalogy.com - a digital learning platform whose mission is to equip business owners and individuals with digital marketing skills to grow and bootstrap businesses efficiently. Hendry graduated with a Masters of Science (Computer Science) from NUS and has been an avid cellist for many years. |
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