About Us Staff Profiles Associate Professor Adrian Kuah

Associate Professor Adrian Kuah

Associate Professor Adrian Kuah

Associate Professor Adrian Kuah

Associate Professor, Business


  • International Teachers Programme (SDA Bocconi)
  • PhD in Business Administration (Manchester)
  • MBA in Strategic Management (Strathclyde)
  • BEng in Mechanical Engineering (Nanyang)
  • Fellow of the Chartered Management Institute
  • Fellow of the College of Preceptors
  • Fellow of the Higher Education Academy

Click here for research interest and publications


Assoc Prof. Adrian Kuah has been involved in environmental sustainability issues for over 23 years, and has conducted global business research for over 16 years. He brings thought leadership, global experiences and local connections to environmental management and energy conservation industries. He has investigated circular economy practices in Asia, examined photovoltaic tax incentives in China, and provided insights about online shopping market in South Korea. Of late, he was invited to the National Mirror Technical Committee (ISO/TC 323) on the circular economy.

At JCU, he directs the Global Business Systems (GBS) research cluster and now includes some 30 active faculty and 2 PhD scholars focusing on four key issues in the Tropics: (1) Circular Economy & Sustainability; (2) Entrepreneurial Leadership; (3) Corporate Social Responsibility; and (4) Virtual Reality. To date, he has authored over 50 publications including 19 refereed journal articles in the European Journal of Marketing, European Business Review, Thunderbird International Business Review, and R&D Management. In addition, he has contributed to State of the Tropics Report on Sustainable Infrastructure in 2017.

Assoc Prof. Kuah leads in teaching LB5236 International Political Economy and RM8101 Research Planning in Tropical Environments and Societies at JCU, alongside supervising MBA and BBus students in their capstone projects. He has received several teaching and research citations whilst at JCU, including Financial Times Professor of the Week (2013) and Oxford Scholarship (2014).. Over the years, he has been elected to numerous fellowships: Manchester Institute of Innovation Research (2008-2009), Advanced Institute of Management Research (2009-2011), Grenoble Ecole de Management (2010–present), College of Preceptors (2010-present), Chartered Management Institute (2010-present), Higher Education Academy (2004-present), and the Cairns Institute (2011-present). He was Visiting Professor at the University of Manchester, where he engaged various international audiences at the Lee Kuan Yew School of Public Policy, Fudan University School of Management and the Harvard Business School..

PhDs and post-docs are welcome to apply to the GBS. For more information, you may contact him at [email protected]