After an 18-year corporate career, Fazal decided to venture into entrepreneurship. Having experienced the difficulty of finding basic faith-based needs as a frequent Muslim traveller, in 2008, he founded CrescentRating in Singapore, in a quest to make travel easier for Muslims.

Over the next 14 years, CrescentRating has grown to key markets across Middle East, South Asia, Western Europe, North America and the rest of Asia. It is now the world’s leading authority on Halal Travel. In his corporate career as a Telecom executive, Fazal held senior positions in Paris, Shanghai, Hong Kong and Singapore. He also served as a board member of Alcatel-Fujitsu JV for 3G technology. He was listed among the 20 "Life Power List 2016" of Singapore's Straits Times (Singapore’s leading English Daily) and recognized as one the "Top 50 Leaders of the Islamic Economy" by "Islamica 500".

Fazal completed the Executive Program from Stanford University & National University of Singapore, Strategic Leadership Development Program from Ashridge Management School and International Management in Telecoms Industry from London Business School. He has an International Masters in Management from Management School of Lyon, Master’s Degree in Computer Applications and Bachelor’s degree in Telecommunications from Beijing University of Post and Telecommunications. He also has a Diploma in Islamic Banking and Finance from International Islamic University of Malaysia. He has spoken at many conferences across the globe during the last few years and has been widely quoted in the media.

Dr Hafihz is a lecturer at James Cook University Singapore. His thesis developed the AISAQUAL scale to measure the service quality of artificial intelligence service agents. He has since published in the European Journal of Marketing, Australasian Marketing Journal and Journal of Computer Information Systems. He currently serves as an editorial board member of two journals and an industry advisor.

Before his academic career, Hafihz spent 10 years working in the public and private sectors. He has co-authored 19 market research reports examining consumers and economies in Halal tourism. He has also developed the curriculum and courseware for an online academy.

Dr Hafihz received his PhD with full scholarship from the University of Adelaide, his MSc from the University College Dublin and a BBA from the National University of Singapore. He is a Fellow (FCIM) and Chartered Marketer at the Chartered Institute of Marketing.