About Us Staff Profiles Dr. Nurhafihz Noor

Dr. Nurhafihz Noor

Dr. Nurhafihz Noor

Dr. Nurhafihz Noor

Lecturer, Business


  • Doctor of Philosophy (PhD), University of Adelaide, 2018-2021
  • Master of Science (Marketing), University College Dublin, 2014-2016
  • Bachelor of Business Administration (Marketing), National University of Singapore, 2005-2008
  • Fellow of the Chartered Institute of Marketing

Click here for research interest and publications


Dr Hafihz is a lecturer at James Cook University Singapore. His thesis developed the AISAQUAL scale to measure the service quality of artificial intelligence service agents. He has since published in the European Journal of Marketing, Australasian Marketing Journal and Journal of Computer Information Systems. He currently serves as an editorial board member of two journals and an industry advisor.

Before his academic career, Hafihz spent 10 years working in the public and private sectors. He has co-authored 19 market research reports examining consumers and economies in Halal tourism. He has also developed the curriculum and courseware for an online academy.

Dr Hafihz received his PhD with full scholarship from the University of Adelaide, his MSc from the University College Dublin and a BBA from the National University of Singapore. He is a Fellow (FCIM) and Chartered Marketer at the Chartered Institute of Marketing.

Research Interests

  • Services marketing
  • Technology adoption
  • Consumer behaviour
  • Well-being
  • Culture including Halal