Dr Nurhafihz Noor

Qualifications

• Doctor of Philosophy (PhD), University of Adelaide, 2018-2021
• Master of Science (Marketing), University College Dublin, 2014-2016
• Bachelor of Business Administration (Marketing), National University of Singapore, 2005-2008
• Chartered Fellow of the Chartered Institute of Marketing
• Fellow of the Chartered Management Institute
• Fellow of the Higher Education Academy

Click here for research interest and publications

Biography

Dr Hafihz is a Lecturer in Marketing at James Cook University Singapore with a decade of industry experience. His research interests include services marketing, technology adoption, and Halal and hospitality. He has published over 30 academic articles, books, book chapters, industry reports, and media pieces. He serves on several industry advisory and journal editorial boards.

His research publications include the European Journal of Marketing, Australasian Marketing Journal, Journal of Global Fashion Marketing, Journal of Islamic Marketing, Journal of Computer Information Systems, and Current Issues in Tourism. He is familiar with both qualitative and quantitative research methods including systematic reviews, content analysis, conceptual frameworks, autoethnography, interviews, surveys, structural equation modeling, necessary condition analysis, and scale development.

Dr Hafihz received his PhD with full scholarship from the University of Adelaide, his MSc from the University College Dublin, and a BBA from the National University of Singapore. He is a Chartered Fellow at the Chartered Institute of Marketing (CMktr FCIM) and a Fellow at the Chartered Management Institute (FCMI) and Higher Education Academy (FHEA).

Research Interests

• Services marketing
• Technology adoption
• Halal and Hospitality