About Us Staff Profiles Dr. Nurhafihz Noor

Dr. Nurhafihz Noor

Dr. Nurhafihz Noor

Dr. Nurhafihz Noor

Lecturer, Business


  • Doctor of Philosophy (PhD), University of Adelaide, 2018-2021
  • Master of Science (Marketing), University College Dublin, 2014-2016
  • Bachelor of Business Administration (Marketing), National University of Singapore, 2005-2008
  • Fellow of the Chartered Institute of Marketing

Click here for research interest and publications


Dr Hafihz is a Lecturer in Marketing at James Cook University Singapore with 10 years of industry experience. His research interests include services marketing, technology adoption (AI), and Halal and hospitality, and has been published in over 20 academic articles, book chapters and industry reports. He serves as an advisor for various organizations and is an editorial board member of several journals.

Dr Hafihz received his PhD with full scholarship from the University of Adelaide, his MSc from the University College Dublin and a BBA from the National University of Singapore. He is a Fellow (FCIM) and Chartered Marketer at the Chartered Institute of Marketing.

Research Interests

  • Services marketing
  • Technology adoption (AI)
  • Halal and Hospitality