James Cook University (JCU) in Singapore has added an array of new programs focused on computing, technology and the digital age:

• Bachelor of Science (Majoring in Data Science)
• Bachelor of Science (Majoring in Internet of Things)
• Bachelor of Cybersecurity
• Bachelor of Business (Majoring in Marketing for the Digital Age)
• Master of Business Administration (Majoring in Analytics and Business Solutions)

The new academic offerings tackle various aspects of an increasingly digital world, and round out JCU’s efforts to remain at the cutting edge and meet the needs of tomorrow’s workforce.

For example, the leap forward in data and analytics capabilities in recent years has opened up more career opportunities that require skills to assess and make sense of large volumes of data. Similarly, the rapidly expanding world of sensors and data, and the integration of computing technologies with the physical world, calls for graduates with the knowledge and skills in physical devices and sensors, computer hardware and software for Internet of Things systems. Meanwhile, these advancements in technologies demand a defence against cyber threats to maintain secure digital and internet infrastructures, where professionals with a strong emphasis in Cybersecurity and related knowledge are key.

On the other hand, the nature of businesses is becoming more digital as well, and today’s marketing professionals must be able to assess current business trends to help position their companies favourably and to speak directly to their customers through traditional advertising, digital marketing and social media. Data plays an important role in modern businesses as well, and techniques to sort and analyse the data – and make valuable organisational impact based on the data – is critical to a successful business career.

Professor Abhishek Bhati – Campus Dean and Head of Learning, Teaching and Student Engagement at JCU in Singapore – said, “These new programs further strengthen JCU’s commitment to prepare students for contemporary careers and the challenges of tomorrow.”

He added, “Each of these programs supports a growing industry demand, while providing more opportunities to position students to be leaders in their chosen field.”

Find out more about our Business, Information Technology, and Science courses.

Contacts

Academic matters: Professor Abhishek Bhati [email protected]
Media: Pinky Sibal [email protected]