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Professor Alexander Josiassen

Professor Alexander Josiassen

Professor Alexander Josiassen



  • Doctor of Philosophy (PhD), Melbourne University, 2004 – 2007;
  • Master of Business Science, Aarhus School of Business, 1992 – 1995;
  • Bachelor of Science, Southern Danish University, Majors: Economics and Marketing, 1989–1992

Click here for research interest and publications


Alexander is Professor of Marketing at James Cook University, and Director of the Centre for Tourism and Culture Management, Copenhagen Business School, Denmark. He holds a PhD from Melbourne University in Melbourne, Australia.

He is a leading international scholar of marketing and tourism management. Alexander publishes in marketing and tourism in publications such as Journal of Marketing, Journal of Retailing, and in tourism in Annals of Tourism Research and Journal of Travel Research.

Alexander regularly consults national and international organizations on the topics of tourist/consumer behaviour and management strategy.

Research Interests

His research focuses on consumer/tourist behaviour, and on creation of competitive advantages via firm strategy, and he is also the author of a leading textbook on international marketing management.

Specifically in areas such as:

Cross-cultural and international marketing

Consumer behaviour

Marketing theory and marketing strategy

Quantitative Modelling

Service Research

Tourism and Hospitality Management