Fahmi Rais

Fahmi Rais

Fahmi Rais



  • CertEd, National Institute of Education, Singapore
  • Dip DM, Lithan Academy, Singapore
  • LLB (Hons), University of London, UK
  • MA (Mass Comm), Griffith University, Australia


Fahmi has been a sessional lecturer with JCU since 2018 and enrolled in the PhD full time programme end of March 2022. His research study is in the development of brand identity over the last 1.5 decades, especially in the area of its co-creation. He is also looking at the role and influence both internal and external stakeholders have on the brand identity creation and sustainability. Prior to this Fahmi spent the last 27 years in the broadcasting and communication industry serving in senior management positions with multinational agencies before leading his own consultancy and academy in public relations and branding.

Thesis Title

Brand identity co-creation: The influence of stakeholders

Advisory Panel

Primary: A/Prof Adrian Kuah, Secondary: A/Prof K Thirumaran, Advisor Mentor: Prof Chris Rudd


  • Founder, Grow Success Club

Research Interests

  • Brand Identity and Brand Image
  • Corporate and Personal Branding