Research HDR Candidate Profiles Fahmi Rais
Fahmi Rais
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Fahmi Rais

Qualifications
- CertEd, National Institute of Education, Singapore
- Dip DM, Lithan Academy, Singapore
- LLB (Hons), University of London, UK
- MA (Mass Comm), Griffith University, Australia
Biography
Fahmi has been a sessional lecturer with JCU since 2018 and enrolled in the PhD full time programme end of March 2022. His research study is in the development of brand identity over the last 1.5 decades, especially in the area of its co-creation. He is also looking at the role and influence both internal and external stakeholders have on the brand identity creation and sustainability. Prior to this Fahmi spent the last 27 years in the broadcasting and communication industry serving in senior management positions with multinational agencies before leading his own consultancy and academy in public relations and branding.
Thesis Title
Brand identity co-creation: The influence of stakeholders
Advisory Panel
Primary: A/Prof Adrian Kuah, Secondary: A/Prof K Thirumaran, Advisor Mentor: Prof Chris Rudd
Networks
- Founder, Grow Success Club
Research Interests
- Brand Identity and Brand Image
- Corporate and Personal Branding