Karen Sulin Sim

Qualifications

• BSc Hotel Management, University of Nevada, Las Vegas, USA
• MBA, University of Western Australia, Australia

Biography

Passionate, competent, diligent & result-oriented individual with an engaging personality known for her ability to build high-profile global brands, offering extensive experience in creating new markets in the Technology, Hospitality and Financial industries across APAC and Middle East.  Enjoys the arts, fine wine and dine, travelling and golf.

Thesis Title

Artificial intelligence in the hospitality industry: Hotels’ adoption and guests’ acceptance levels

Advisory Panel

Primary: Dr K Thirumaran, Secondary: Dr Zohre Mohammadi, Advisor Mentor: Prof Josephine Pryce

Networks

• NA

Research Interests

• Artificial Intelligence
• Technology
• Hospitality Industry