Research HDR Candidate Profiles Shaoyuan Chen
Shaoyuan Chen
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Shaoyuan Chen

Qualifications
- MSc Environmental Science, University of Chinese Academy of Sciences, China, 2006-06
- BSc Geographic Science, Zhejiang Normal University, China, 2003-06
Biography
As part of his doctoral research, Shaoyuan Chen is investigating the branding strategy of SME online stores. He has 2 years of research experience in strategy management department of a chain retail enterprise in China and 3 years of practical experience in online store operation on Taobao. He hopes to combine his practical working experience with academic research to explore feasible and effective theories and methods for online store branding.
Thesis Title
Branding strategy of SME online stores
Advisory Panel
Primary: A/Prof Wang Pengji, Secondary: A/Prof Jacob Wood; Advisor Mentor: Prof Chris Rudd OBE
Networks
- NA
Research Interests
- Retailing – Retail branding
- Customer service – E-service