Tae Vin Son

Tae Vin Son

Tae Vin Son



  • GDRM (TES), James Cook University, Australia
  • MSc International Hospitality Management, Hong Kong Polytechnic University (School of Hotel and Tourism Management), Hong Kong
  • BSc Hospitality Management, University of Nevada, Las Vegas (UNLV), USA


Having been raised internationally in South Korea, Singapore, and Shanghai; I have completed my bachelor’s degree at the University of Nevada, Las Vegas (UNLV) and my master’s degree at Hong Kong Poly University (SHTM). Through my prior experiences, I have developed strong relationships and analytical skills. I look forward to contributing significantly to James Cook University’s research team in various fields.

Thesis Title

Evaluating the impact of online social networking on relationship marketing in Singapore hotels (hospitality industry): Budget and luxury hotel’s approaches to online social networks as a relationship marketing tool

Advisory Panel

Primary Advisor: Dr. K Thirumaran, Secondary Advisor: Dr. Zohre Mohmmadi,
Advisor Mentor: Dr. Alexander Josiassen


  • William F. Harrah College of Hospitality, School of Hotel and Tourism Management, PolyU, JCU Alumni

Research Interests

  • Luxury Tourism
  • Tourism Marketing, Influencer Marketing
  • Sustainable tourism
  • Tourism Branding