Research HDR Candidate Profiles Tae Vin Son
Tae Vin Son
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Tae Vin Son

Qualifications
- GDRM (TES), James Cook University, Australia
- MSc International Hospitality Management, Hong Kong Polytechnic University (School of Hotel and Tourism Management), Hong Kong
- BSc Hospitality Management, University of Nevada, Las Vegas (UNLV), USA
Biography
Having been raised internationally in South Korea, Singapore, and Shanghai; I have completed my bachelor’s degree at the University of Nevada, Las Vegas (UNLV) and my master’s degree at Hong Kong Poly University (SHTM). Through my prior experiences, I have developed strong relationships and analytical skills. I look forward to contributing significantly to James Cook University’s research team in various fields.
Thesis Title
Evaluating the impact of online social networking on relationship marketing in Singapore hotels (hospitality industry): Budget and luxury hotel’s approaches to online social networks as a relationship marketing tool
Advisory Panel
Primary Advisor: Dr. K Thirumaran, Secondary Advisor: Dr. Zohre Mohmmadi,
Advisor Mentor: Dr. Alexander Josiassen
Networks
- William F. Harrah College of Hospitality, School of Hotel and Tourism Management, PolyU, JCU Alumni
Research Interests
- Luxury Tourism
- Tourism Marketing, Influencer Marketing
- Sustainable tourism
- Tourism Branding