With this degree you will be equipped with skills that meet the demands of business including developing communication and engagement skills, building networks, adopting a commercial mindset, understanding project management and mastering critical thinking and problem solving.
Marketing doesn't only involve selling and promotion. It encompasses research and development of appropriate products, monitoring consumer demand, price policy, communication and customer service. Today’s marketing professionals must be able to assess current business trends to help manoeuvre their companies into the most favourable positions.
The course includes foundation subjects in the areas of marketing fundamentals, accounting for decision making, economics, data analysis, customer experience, management and personal professional skills. These subjects are then complemented by specialist topics in marketing communications, consumer behaviour, international marketing, strategic marketing, public relations and interactive marketing.
The Bachelor of Business (Marketing) offers choice and flexibility, with the option to combine Marketing with a second major from International Business, Management and Entrepreneurship, Tourism Management and Hospitality Management. You have an option to combine any two fields of interest from a diverse range of study areas, and you can change your choices at any time in your first year.
March, July, November
2 years full time